The Heirloom Standard.
01
Check the Soil First
Questions are better than commands. We approach every problem, and every person, with an open mind. We believe 'I don't know' is the beginning of discovery.
02
Tend the Roots First
Everything flows from user value. We don't chase trends; we chase what helps people grow. We build things that solve real problems in elegant, delightful ways.
03
Weather the Storm
To be innovative, you must be free to fail. We encourage bold risks and we catch each other when we fall. Blameless post-mortems are our way of composting failure into future success.
04
Pass It On
Our code, our knowledge, our welcome: all designed to be inherited. We write for the next person, not just ourselves. Generosity and kindness are force multipliers for velocity.